A target audience is the specific group of people most likely to be interested in your product, service, or message. Instead of trying to reach everyone, defining a target audience allows you to focus your marketing efforts on the people who are a “good fit” and likely to take action. Key Characteristics for Defining an Audience
To find your “soulmate” customers, you typically look at a blend of these three categories: How to Identify Your Target Audience in 5 steps – Adobe
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